Looking for a marketer who can position your company better?

Yes, you are on right place.

B2B Digital Marketer

Experienced Digital Strategist

alexiabetsy@gmail.com

919496759805

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About

My Name is Alexia

I’m a B2B digital marketer with over 12 years of experience, passionate about helping businesses grow through strategies that are personalized and focused on delivering results. I've had the privilege of working with more than 100 clients across the US, UK, Australia, the Middle East, and India, including many top-rated B2B companies like L&T, L&T technologies, etc

What sets me apart? I don’t believe in a one-size-fits-all solution. I take the time to deeply understand your business, target audience, market landscape, and competitors. This allows me to create strategies specifically aligned with your Ideal Customer Profiles (ICPs), designed to deliver maximum ROI.

With a background in computer engineering and a degree in digital marketing, I bring a unique blend of technical understanding and marketing insight. Over the past 12 years, I've worked extensively in the technology and manufacturing sectors, helping companies grow and thrive in these industries. I also have extensive experience working with SaaS, IaaS, PaaS, and technology manufacturing companies. I thrive on building strong connections with key stakeholders, gathering valuable data, and leveraging it to promote and elevate your company’s presence in the market.

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Education & Experience

Digital Marketing for Technology, Product, IaaS, and Service-Based Companies—Tailored Strategies for Every Industry!

Portfolio

WHAT SETS US APART

My skills include planning dedicated digital campaigns for brand awareness, demand generation, and lead generation through various channels, including SEO, Google Ads, social media, website design optimization, content marketing, email marketing, and marketing automation. Rather than relying on a one-size-fits-all template, I can help you develop tailored marketing strategies that focus on your ideal customer profiles (ICPs).

I’ll assist you in identifying the right channels and crafting campaigns that effectively target the top, middle, and bottom of the funnel (ToFu, MoFu, BoFu) to generate quality leads. With my experience in handling B2B digital strategies for top brands across different countries, I can leverage my expertise to help you stand out in the market.

I truly believe that the right messaging and differentiation are essential for effective market positioning, which can significantly impact your ability to attract more clients. I can work closely with your team to assist in developing these strategies and ensure that your branding makes a lasting impression.

Here are a few of my achievements:

• Significantly increased MQLs, SQL leads by 35% within one year for my clients.
• Increased website traffic by 100% through the creation and implementation of an effective online marketing strategy.
• Generated a 200% uplift in organic traffic to the website within 6 months with the help of SEO.
• Created successful paid campaigns on LinkedIn, Facebook, and Instagram, as well as Google Ads campaigns, resulting in improved ROI and lead generation.
• Enhanced lead generation through conversion optimization & A/B testing on landing pages.
• Revised website content strategy to align with target audience interests, leading to improvements in average time spent on the website, conversion rate, and returning visitors.
• Managed clients from major industries across the globe, including the US, UK, Europe, Canada, and Australia
• Led a team of SEOs, web designers/developers, social media experts, content writers, and sales professionals to deliver top-notch digital marketing services
• Collaborated with sales, marketing, and vertical heads to develop content assets and integrate them into the full-funnel marketing plan.

With my industry experience across diverse global markets, I possess the skills to analyze your business, develop a tailored marketing strategy, assemble a proficient team, and achieve goals within specified deadlines.